The Great Refusal: Breaking Free from Mainstream Media

This chapter explores the impact of mass communication on individual thought and the need to break free from indoctrination by mainstream media. Inspired by philosopher Herbert Marcuse, it discusses the concept of a great refusal against repression and the pursuit of ultimate freedom. The narrative delves into the cyclic nature of ideas in advertising, showcasing the evolution from repressive de-sublimation to subversive re-sublimation.