#76 - UXRs Need to Care About the Business, Too – with Zack Naylor of Aurelius
Awkward Silences
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Understanding a Business
Zac: Without understanding the business in a way that's going to have an output that matters for the organization we're doing research within, you're just picking problems to solve. The first thing i always recommend people do is go and talk to your stakeholders and executives,. It also then helps you understand those individuals and their roles. One of the questions i like ask when i meet with people if they're new stake holders or new team special executives? Then you start to get some very real answers.
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