3min chapter

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

David Barton-Ginger on developing the All-Blacks digital presence for a global audience

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

CHAPTER

Allbacks - What's Your Team Look Like?

Allbacks is a massive global brand, but the resourcing doesn't match the size of the rank. We have full time writers, a, an, then we have fu time te deographer to help with all the tans and blacks. And so we've got a bunch of tansi in it in at some point if the year. They're all travelling around the world. The key thing that we look for now that we perhaps didn't do five years ago was im really having the ability to multi task. So now we wouldn't take on just at the conteilate we meet someone that can write plas shut vortheo, plas idiot im and real

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