2min chapter

The David Rubenstein Show cover image

Laurene Powell Jobs

The David Rubenstein Show

CHAPTER

Steve Jobs: The Greatest Consumer Product of All Time

Apple co-founder Steve Jobs rejoined the company after a stint at Next. He was torn about going back into Apple, which had been in bad shape. But he knew deeply what it would take to turn things around and get them on track. "He didn't ever predict that anything that Apple created was going to be the biggest thing of all time," she says.

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