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2min chapter
The denim industry is booming, so why is Levi’s lagging?
The Hustle Daily Show
Exploring Levi's Position in the Booming Denim Industry
An analysis of the current denim renaissance in 2024, discussing how Levi's is not reaping significant benefits from the surge in popularity despite being a prominent denim brand. The chapter delves into the reasons behind this phenomenon, such as the changing consumer preferences post-pandemic and the rise of other denim styles overshadowing Levi's traditional offerings.
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