Bilt is costing Wells Fargo dearly. Should you duck & run or double down? | Coffee Break Ep15 | 6-18-24
Frequent Miler on the Air
Intro
Explore how the BILT loyalty program is causing financial challenges for Wells Fargo, as discussed in a Wall Street Journal article. Learn about the losses, profitability concerns, and cardholder behavior influencing the program's success, along with insights on fees paid, usage expectations, and revenue generation.
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