2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

The Four Conversations: A New Model for Selling Expertise

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Introducing a New Framework for Selling Expertise

This chapter explores the buzz around the book 'The Four Conversations: A New Model for Selling Expertise' and highlights its practical applications as a successor to a previous manifesto. It emphasizes the new framework it offers for implementing actionable steps, contrasting with the principles laid out in the earlier work.

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