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Peloton
Acquired
Is That a Lot of Money?
In the most recent full fiscal year, which ended june thirt 20 21, they spent 730 million dollars on sales in marketing. They added about one point four million gross ads on subscribers. So now i'm assuming that, like all those are bikes. Obviously not a lot of those are digital subscriptions, et cetera. But let's just make it simple. 521 dollars per gross subscriber added. That is, to your point, a lot of money. Is a very, very high cack, 501 dollars per new subscriber. Not in the b to b world, but it's almost unheard of in b to c like getting a consumer,. lik paying 500 dollars for
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