#049 - Rory Sutherland - Psychology In The World Of Advertising
Modern Wisdom
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Navigating the Digital Marketing Landscape
This chapter explores the complexities of advertising in the digital age, emphasizing the significance of costly signaling and consumer perceptions based on brand size. It critiques the reliance on data-driven strategies over creative messaging, advocating for a deeper emotional connection with consumers. The discussion also highlights the importance of addressing real-world challenges in customer experiences and encourages embracing unconventional ideas for marketing success.
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