What Are the Key Tenants of Being Able to Transition Smoothly?

In B2B, there's this gap and then there's a ton of products that still are in this place. So what are the key tenants of being able to transition smoothly? Make it really easy for people to learn about your product in different places. Step two is ensuring that you are transparent with information. And step three is figuring out how you can provide some of the product experience without them needing to go through a sales demo or lots of calls before they see anything.