Kylan Gibbs: Using AI to Build Smarter NPCs
Naavik Gaming Podcast
00:00
How to Integrate Your Technology to Drive Revenue and Engagement
I come from the world of, you know, live ops, Xing, mobile in-app purchases. An operating game as a live service for a long period of time is more and more part of all game studios approach. One group that integrated it last in the last couple of weeks, and I think saw roughly like a 20% bump in retention. We're definitely seeing sort of there's a definitely in terms of like retention and replayability,. And we're seeing a big uptick in terms of your ability just kind of engage a player over time and adapt to them.
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