2min chapter

BUILD with Blake Bartlett cover image

Andrea Swaney (Cyral): Go-to-Market Leadership from Start to Scale

BUILD with Blake Bartlett

CHAPTER

Building a Scale Bill Go to Market Strategy

There is absolutely no magic bullet when it comes to building a successful, reputable, scale bill go to market strategy. I think one of the things that was really interesting, i've seen a couple f places now is you can actually have two business models,. So a lot of company start developer up, and then others are totally top down, enterprise play. And so actually being able to build out those two and not pick one of the other, actually was a really good decision in a couple of my experiences. On the hiring front, i learned this the hard way by not doing it, but immediately, but hired two people, like at one time.

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