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#108 with Ben Gilbert and David Rosenthal - Brainstorming with the Acquired Podcast

My First Million

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Reviving Bebo: An Entrepreneurial Journey

This chapter explores the acquisition and revitalization of the once-popular social media platform Bebo, detailing the strategic decisions made by its original founders. The speakers share insights into innovative marketing tactics, the challenges of navigating a saturated market, and the humorous relaunch campaign that drew a million new users. They also reflect on the lessons learned from both the successes and setbacks encountered throughout the journey.

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