4. How can you use AI for better outcomes in media?
Future Proof
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Brand's Safety and the Importance of Context
Over the last year or two, there's been a lot of conversation about brand's safety and the importance of context where brand's ads are actually appearing. How do you make sure that your clients are protected ons of weather ad te repeairing? Yet something that, you know, we've taken to art very early on. As i said, we've been experts in programmatic for the last ten years, so we're not new to this industry.
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