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Can PLG and Traditional Sales Play Well Together? with Shanee Ben-Zur

B2B Growth

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How to Use a Self Services Motion Nder for Your Business

I think there'r so many potential ways you could utilize a self services motion nder for you, now that you've run these experiments. You know, i approach my internal change management the same way approach go to market, which is i would top down and a bottoms u campaign. The top down is i would need the ceo and the c r o and the c f o to all understand the opportunity and also the missed opportunity if you don't try this. Bottom's up, it would be more about understanding how are the reps being compensated to day,. Understanding what the growth team looks like to day; seeing if any of those tensions exist already.

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