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Why that person didn’t close...and how to use this one unstated fact to give you the upper hand in the sale | Ep 45
The Game w/ Alex Hormozi
The Importance of Having a Solution
No matter what sales conversation you're having, there's a reason that they apply. That's why cold selling sucks because like somebody be like, dude, I don't need your shit. But if someone applies, which is my marketing is nice, then it means they raise their hand. They said, I really would like that solution,. Which gives you the ultimate upper hand in the sale Because they already admitted that they have a problem and they don't have the solution. And so you have to get them to see what they're, but then try not to see, right? The biggest advantage you have is that they walked in today. If you did have everything you would have needed,
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