What Are Some Things That Content Should Be Owning?

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A lot of content teams that I've seen out there, the content team just owns like the blog or their own SEO. How do you work with other teams to do that or is that under your team? It totally depends. At Gong, we own channels and that worked for us. Also oddlycontent was on the demand gen team. So yes, we are still supporting the organization, but we should still also own the strategy, own the narrative with product marketing and some of those own channels. We run it end to end with some support potentially.

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.

As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.

Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.

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Timestamps:

0:00 Intro

05:19 Balance Planning With Action

10:23 Mind Share Before Market Share