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Devin Reed - How to Develop a Content Strategy (Content Legends Virtual Series)

The Marketing Millennials

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What Are Some Things That Content Should Be Owning?

A lot of content teams that I've seen out there, the content team just owns like the blog or their own SEO. How do you work with other teams to do that or is that under your team? It totally depends. At Gong, we own channels and that worked for us. Also oddlycontent was on the demand gen team. So yes, we are still supporting the organization, but we should still also own the strategy, own the narrative with product marketing and some of those own channels. We run it end to end with some support potentially.

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