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The Digital Marketing Podcast

CHAPTER

The Problem With Custom Reports

If you've got small numbers of people visiting your website. Google very often won't show you the data that you, like if you zoned in too much, you won't showyou any data at all. If you're doing custom reports, you've got to look at how much sampling is going on with that as well. What's really interesting as well is that you're going and it's really easy to edit the standard reports, right? So you go in, you can customize this report and change it. You can't do much. Well, but what the other problem is, is that anyone that can go in that's got admin access, can do it and it saves

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