How to Conduct a Social Media Competitive Analysis
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Do You Have a Competitors View?
Before you look at competitors, i nean to who who am i talking to right at this moment? I they're going to tell me who my competitors are. And so i need to understand why they value another soffwer - even if that sofwer doesn't exactly do what we do. So i generally have a set of direct competitors, these are the companies that do the exact same thing with their software. They may not be competitors all, or they may just be companies that are talking to my audience. But i want to know what they're saying and what are marketers carrying about. That's how i can look at opportunities and our content strategy to insert ourselves.
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