025 How A Marketer Turned His Own Pain Into A 7- Figure SaaS Business - With Rick Perreault
The SaaS Podcast: Build, Launch & Scale Your SaaS
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The Importance of Unrelenting Razor Focus
In the early days of Unbound, you could pay up to $100 a month for your service. Now it's more like 10 or 15 bucks per month if you just need one webpage. You can't satisfy everyone and have to pick your ideal customer. The company stopped taking calls from big companies when they realized their needs were different than those of smaller customers.
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