The Town with Matthew Belloni cover image

Betting on Theaters, Embracing Tech, and ‘Wicked’ With Director Jon M. Chu

The Town with Matthew Belloni

CHAPTER

Discussion on a Film's Theatrical Prospects and Apple's Cast Choices

A review and speculation on the success of a movie released on Apple TV Plus, analyzing factors such as its genre, budget, trailer, production team, and potential for success on a streaming platform. The chapter also reflects on Apple's tendency to feature prominent actors in their productions and concludes with acknowledgments and an ad for State Farm insurance.

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