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EP 30 - Your No-BS Guide To Omnichannel Domination (Retail and Amazon Secrets)
Adspend with Ash Melwani and Rabah Rahil
I Love Where You're Going, Right?
Ashley Tisdall: I think brands shouldn't like shy away from getting into some of these like retailers because the volume is there. A lot of these places have that volume where it makes sense, right? Even for us, for like, Sam's Club, we've been in talks with them for a little bit. They want a exclusive pack just for Sam's Club,. But at the same time, you know, how do you draw the line between performance marketing and brand marketing?
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