Error 404. The never-ending loading spiral. Page cannot be reached. A popup with a minuscule exit button
.
These messages frustrate users. Technical delays like these, cause friction — stopping or slowing a user from reaching their desired goal.
Nick and Chuck explore how companies usually aim to reduce customer friction to create a seamless, easy experience. Buy lengthy and complex processes may require companies to intentionally add friction to educate, protect, or inform their customers throughout the workflow.
Join us as we discuss:
- What friction is, and examples of experiences with friction
- Removing friction for seamless UX
- Intentional friction: when to add steps to the workflow to improve CX
Connect with us on LinkedIn:
- Nick Paladino: https://www.linkedin.com/in/npaladino/
- Chuck Moxley: https://www.linkedin.com/in/chuckmoxley/
LinkedIn Articles and Posts We Discussed in this Episode:
