Is There a Bias Between Efficiency and Return?

Don't fear - this isn't an episode about accounting but rather how understanding some financial fundamentals can make you a far better marketer or growth professional. This is the point where marketing professional's career otherwise plateaus. If you've ever had trouble getting initiatives or projects approved, often it's not political. It's just that the business case is weak. So I thought that if we can understand how accountants and finance think - marketing and growth professionals will be able to get more projects they know are valuable to the business, approved. And as you'll find out, both camps think very, very differently. In fact they naturally clash in many core areas from mindset to through to general approach and responsibilities. So who better to speak with than Jason Andrew. He's a CA accountant, corporate finance qualified, business owner and marketer who has personally executed a lot of the marketing for his own businesses. What is accounting? How is it different to Finance? What numbers and metrics should we all understand before pursuing our growth-related projects. What hard lessons did he learn about marketing and growth on his entrepreneurial journey? Vice versa, what hard lessons should growth and marketing people learn about the accounting and finance profession? After this episode you'll see eye to eye and at the very least understand how both disciplines can work better together.