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TMBA 690: Talking Content, Data Driven Decisions and Growth with Steph Smith

Tropical MBA: Entrepreneurship & Founder Lifestyle

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How to Optimize Your North Star Metric for Your Audience?

The North Star metric is a combination of open rate, click-through rate and NPS. It can be used to optimize for different things depending on your brand or what you're trying to grow. For example, the newsletter you could be optimizing for ad dollars in a given month,. You could be optimized for growth, top line growth of that newsletter...and all of those would correlate to being different North Star metric for your audience.

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