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Episode 251: Retail Branding with Todd Maute
UI Breakfast: UI/UX Design and Product Strategy
How to Develop a Retail Branding Strategy
We're doing hundreds of designs on a weekly basis to get those products to market through the manufacturing community and then into a store. The other challenge is in retail branding, the products are made by hundreds of different manufacturers. So it's a very complex communication strategy to get from an idea to a finished product. And so a solid, what we call client service team is critically important to managing the relationship and the supply chain.
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