2min chapter

Creative Control cover image

How brands should elevate (not exploit) Black creators

Creative Control

CHAPTER

Brands Working With Creators of Color

I would even tell brand marketers that they had better have some incredible marketers, diverse marketers sitting in their seats. And that still is an issue and it will continue to be an issue. I think brands are also trying to sort of toe the line between performative and allyship and just not being corny. It can come off as disingenuous or you're just feeling like you are like brands feeling like they this is something that they're obligated to do," she said.

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