The Media Show cover image

10/11/2010

The Media Show

00:00

BBC 4's Programming & Evolution

Exploring the unique role and programming choices of BBC 4, contrasting it with BBC 2 and questioning the necessity of arts coverage in today's media landscape. The chapter also delves into funding allocation, marketing strategies, rebranding efforts, and collaboration between BBC channels. Challenges like program promotion, audience engagement, and making archival content relevant are discussed.

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