#376 - Kevin Lavelle - Building Mizzen+Main, Influencer Partnerships, His New Startup Harbor
The Fort
Innovative Night Nursing for New Parents
This chapter explores the creation of a night nursing service aimed at alleviating sleep deprivation among new parents through technology and skilled caregivers. It highlights the speaker's journey in finding the right co-founder and developing effective marketing strategies, particularly through partnerships with 'mom fluencers.' The chapter emphasizes the importance of building trust with consumers and the complexities of structuring influencer equity deals to ensure successful collaborations.
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