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477: Reinventing a Stagnant Firm Culture with Jeff Frame

Business of Architecture Podcast

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The Importance of a Small Town

"I was getting the itch as an architect to build my own house," he says. "So, you know, so I threw a number out there and he goes, OK, we'll pay you that" He turned down 50% more than what he was making at the time in order to see his project through. After six months of not hearing from them, they called him back asking if he'd take their offer again. And this is how it all started: 20 years ago? It was just about two weeks,. yeah. That's how it started."

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