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16min chapter
Ep 447: C-Suite Exclusive: How to Build a Mathematical Model that Leads to your Growth Goals with Sarah Carusona from Alpha Lion
DTC Podcast
Mathematical Models for E-Commerce Growth
This chapter explores the necessity of using mathematical models to align e-commerce strategies with growth objectives, emphasizing the importance of clear metrics and KPIs. It addresses the challenges of reconciling mathematical insights with actual performance and discusses the significance of last-touch attribution in understanding consumer behavior. Additionally, the chapter outlines methods for forecasting order fulfillment from various channels, highlighting the importance of historical data and flexible goal adjustment.
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