2min chapter

Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses cover image

Morgan Housel: The Psychology of Luck - Outside Insights

Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses

CHAPTER

The Emotional Component of Stock Investing

A lot of people can be willy-nilly with their stock investments, Brent says. "I literally don't know any business owner who's like, oh, yeah that was easy," he adds. The emotions oftentimes impact sometimes positively in terms of it's a real motivator for them to continue to build and grind on it,. But the asset itself isn't looked at as an asset.

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