Navigating the Creator Economy

This chapter reflects on humorous and uncomfortable moments from a panel discussion focused on the creator economy, emphasizing the necessity of risk-taking in art and comedy. It delves into the evolving consumption habits on platforms like YouTube, addressing the challenges for new creators amid shifting viewer expectations and the tension between originality and familiarity in content. The conversation also explores innovative strategies for effective storytelling and highlights the role of emerging tools like Shorts for enhancing viewer engagement.