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132: 3 Powerful Secret Ingredients for Connecting with Your Audience w/ Colin Boyd

The Think Media Podcast

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The Three Secret Ingredients of a Conversion Story

The three secret ingredients of a conversion story. No one cares how good you are until they know that you were like them at some point. People can't relate to your success until they hear your struggle. And so the first part of any sort of conversion story is you have to start in a place of difficulty and challenge.

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