1,000 True Fans
The Future Belongs to Creators
Introduction
This is the future of belongs to creators with my two lovely hosts. We are talking about an idea called a thousand true fans. A true fan is defined as like someone who buys anything that you produce. So your thousand true fans is, and I'm going to talk about this just as they did in the article.
What do you need to earn a living as a creator? What milestone must you hit before your life can revolve around your passions rather than a 9-5? While that milestone often feels obscure, an essay by Kevin Kelly outlines one straightforward rule for success: 1,000 true fans.
In this episode, Charli, Haley, and Miguel discuss what it means to have 1,000 true fans, what defines a true fan, the benefit of quality over quantity, and why relationships always matter when it comes to fans.
While you may have hundreds of thousands of subscribers on Youtube or one million followers on Instagram, do you really have 1,000 true fans? And is that number really what determines creator success?
Main takeaways
- [07:38] Be intentional when building your subscriber list by focusing on your niche and giving the most value possible to people interested in that niche. So often we focus on quantity over quality, and the 1,000 true fans concept proves the value of quality.
- [10:20] Having quality subscribers is beneficial for brands as well because they want influencers to have more engaged followers who are more likely to buy an endorsed product.
- [19:26] The creators of which most people consider themselves true fans, are creators they feel a personal connection to, and relationship with. So building that relationship is essential for developing true fans. Most of the time, that aspect of your job as a creator can’t be outsourced.
- [26:57] True fans are the source for generating more fans. They introduce new people to your work, so even if they’re not directly paying you for your products or services, they’re helping you generate revenue indirectly.
- [28:40] There’s more to success than reaching a certain number. There’s a nuance to your income source as a creator, such as the products you develop, the price you sell it for, and the content you continue to create.
- [35:27] People’s tastes and interests naturally change over time. Your true fans from five years ago may not be the same true fans you have today. In sum, never stop trying to generate new fans, no matter where you are in your journey.
Connect with our hosts
Links
- Watch The Future Belongs to Creators on YouTube
- Creator Sessions
- Craft & Commerce Conference
- 1,000 True Fans
- Mariah Coz
- Julie Solomon
- Lady Gaga
- Tim McGraw
- Matt Ragland
- Tyrone Wells
- Creator Sessions: Musical Performance by Tyrone Wells
- Chris McAllister
- Everlane
- Figma
- Fall Out Boy
- From Boise
- Sketchnote Academy
- Dan Petty
- Heath Ceramics
- Urtext Films
Got a story to tell on The Future Belongs to Creators podcast?
We'd love to have you on the show to talk about successes or failures you've experienced on your creator journey. Submit your story here!
Start building your audience for free
With ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.
Stay in touch
The AI-powered Podcast Player
