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The Psychology of Amway (2018 Rerun)

Psychology In Seattle Podcast

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Persuasive Pitch Style and Societal Happiness Ideals

This chapter explores a persuasive pitch strategy that emphasizes emotions and paints a picture of dissatisfaction in one's current job. The speaker illustrates personal happiness and success through imagery, drawing parallels to evangelical and landmark approaches while delving into the psychology of societal expectations and contrasting religious narratives with the pursuit of happiness.

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