The Importance of Foundation and Doing the Fundamentals for SEO Success

This chapter emphasizes the significance of doing prewriting work and establishing a solid foundation for SEO success, highlighting the case of a client who had well-researched articles but lacked other essential elements. The episode discusses the differences between Google trends for YouTube and Google search, and stresses the need for a plan, direction, guidance, and thorough research for effective SEO. It also explores the impact of backlinks, site structure, page load time, and on-page optimizations on rankings, using a real-life example to demonstrate the positive outcomes when these strategies are implemented.