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Global Irish Soft Power

The David McWilliams Podcast

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How to Position Ireland for the 21st Century

The soft power of Britain is the power of Gary Linneker, which is why they're so scared of him. Right. And what I'm talking about is Irish soft power. Get into their heads, make them a little bit Irish, bring them back here,. Let them have memories, let them have their first little fling and create an experience economy. That's how we position Ireland for the 21st century.

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