Danger of Integrated Studios + Ad Networks: Applovin and Zynga
Deconstructor of Fun
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How Hard Is It to Switch M M P?
There aren't that many m n ps out there, right? I mean, youo just got taken out. And zingais clearly going to probly pick off one of those. Philippoyit: In simple terms here, without going into too much technical detail, i'm in a business like this that doesn't have an official source of truth. Every m m p has a slightly different way of measuring things like retention.
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