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4 Lessons You Can Take From Sales To Improve Your Relationships | Colin Coggins & Garrett Brown

The Art of Charm

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The Importance of Self-Awareness

Garrett: I think one is social awareness and one is self-awareness. One example was we interviewed a great like ad tech exec. She was so good at her job and she like doesn't love tech. So every time she has to talk about tech,. she's acting like she's excited about it, but she's not. And as soon as she brings someone to the table, she's on the same team as the customer. We've met people that are intentionally ignorant to data. They say he sells the unsellable.

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