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J.J. Abrams | Future Follows Fiction
Greymatter
How to Do Strong Pitching
Pitch is a great platform to exploit something that's easier to sell than another. The best pitches are the kind of pitches that, fairly shortly in the conversation, give me the feeling that i can tell the audience, or the player or the user would have with this idea. Don't talk about level of detail that is inside out thinking, or the sort of details that i'm not on board yet. As soon as you're asking questions, the questions, that's a sign for good pitching.
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