#89 Integrating analytics into product teams (with Barry Pace @ Penfold)
The Measure Pod
Integrating Analytics into Product Teams
This chapter explores the integration of analytics into product teams, discussing its recent traction, the importance of dedicated analysts, and the readiness of organizations to act upon insights.
Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/46c7BBx.
00:00 Intro.
01:04 The product world from a marketing perspective.
04:26 Intellectual gap in project management.
06:31 Product management journey.
08:29 Analytics in game development.
12:10 When to have a dedicated analyst.
14:14 Introducing a marketing analyst.
19:35 Data engineering within software engineering.
21:56 Hiring junior analysts in startups.
23:02 Analytics team structure.
26:33 Different types of measures.
30:05 Communication in data analysis.
33:28 Product and analytics across industries.
36:07 External support in startups.
38:57 Clients seeking analytics catch-up.
40:39 Building a business case for bringing in an analyst.
43:31 Ensuring people ask good questions.
46:47 The future of AI in product management.
48:50 The power of compound interest.
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Episode Summary:
In this week's episode, Dara, Bhav, and Barry dive into the world of product management and analytics. They discuss the importance of integrating analytics into the product development process and how it can enhance decision-making. Barry shares his experiences working as a product manager and collaborating with analysts, emphasising the need for effective communication and a cross-functional approach. They also explore the challenges and opportunities of working in different industries, highlighting the core principles of good product thinking that can be applied across any context. Whether you're a product manager, analyst, or simply interested in the intersection of data and product development, this episode offers valuable insights and perspectives. Tune in to gain a deeper understanding of the role of analytics in the product space.
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Quotes of the Episode:
"I clumsily use the term of like of product managers are like grout sometimes, just like filling gaps between things when there's nothing better to fill it with." - Barry
"Learning the business model, revenue model, underlying tech architecture and how people and data flow through the system gives you such a great foundation for any business you come into, it's the three number one onboarding things probably people should do when they join" - Barry
"My preferred way of working is a hub and spoke model where you have a central team, but the analysts within that team are dedicated to the different products, squads or teams. And they can always come back together and sort of like share ideas and learn off one another and really grow and elevate the analytics function." - Bhav
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About The Measure Pod:
The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
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The post #89 Integrating analytics into product teams (with Barry Pace @ Penfold) appeared first on Measurelab.
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