3min chapter

Cold Call cover image

How Will Gamers and Investors Respond to Microsoft’s Acquisition of Activision Blizzard?

Cold Call

CHAPTER

What's the Story of Innovation Told in Five Words?

Bobby Kotick bought Activision at a low point in the early 1990s. He's responsible for completely restructuring the company to focus on video games and high quality games. The gamers like to criticize Bobby because they say he doesn't really understand gaming, right? But obviously investors like that.

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