Explainer: Connected TV (CTV) Advertising (Keith Norman – Premion)
Campaign Trend Podcast
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Strategies for Effective Political Ad Campaigns on Connected TV
This chapter delves into the significance of adopting a holistic approach in political ad campaigns by targeting specific audiences through a mix of connected TV (CTV) and linear TV ads. It explains the differences between CTV and traditional advertising methods, stressing the necessity of combining expertise in TV and digital buying for successful CTV campaigns. The chapter also highlights the advantages of employing personalized and localized creative strategies in CTV advertising, emphasizing the precision of targeting and the benefits of a hybrid approach for more impactful messaging.
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