What Persuasion Reveals About People, Not Just AI

Researchers at several universities tested how successful artificial intelligence can be at political persuasion, and found some AI chatbots were 40-50% more successful than a static message at getting people to change their views. And those views often stayed changed weeks later.

Marketplace’s Nova Safo spoke with David Rand, one of the researchers involved in the study who’s also a professor of information science and marketing management at Cornell University.