5min chapter

The CPG Guys cover image

Bev Alc Retail Media with Drizly's Amit Patel

The CPG Guys

CHAPTER

Drizzly Ads - Measurement Is a Critical Capabilities

We offer robust measurement capabilities with the placements we do make available both on and off platform. We have a newsletter where we'll often present opportunities to get brand integrations within the newsletter itself, or even work with them to create dedicated CRN campaigns,. Shree: Can you double click down and give us a little more understanding of what types of performance measurement comes along with executing these kinds of on-site campaigns that are being run through drizzly ads? Peter O'Brien: Measurement is probably the number one topic that comes up in a lot of our quarterly business reviews with our ad partners. And so we're excited about continuing to grow and scale that part of the business as

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode