4min chapter

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Editor's Choice: The NBA Is Monetizing A Public Health Crisis

Lever Time

CHAPTER

Betting on Change: The Evolution of Sports Gambling

This chapter explores the transition of sports betting from taboo to mainstream acceptance in American sports culture, starting with Pete Rose's case as a cautionary tale. It examines the rise of fantasy gambling platforms and their influence on advertising strategies and fan experiences, highlighting the cultural implications of this shift.

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