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621: Unpacking Swedish Candy’s Viral Success with BonBon’s Leonard Schaltz

This Is TASTE

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Sweet Traditions: The Swedish Candy Culture

In this chapter, the podcast explores the cultural importance of 'Lördagsgodis' or Saturday candy in Sweden, where children indulge in sweets as a cherished weekly ritual. The conversation touches on the founders' journey of creating their candy store, Bon Bon, amidst nostalgic cravings for Swedish treats, and discusses the impact of social media on their business growth. The chapter further delves into the creative process behind candy development and the evolving preferences of consumers, reflecting on how childhood experiences shape adult tastes.

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