Building a Successful Career in B2B Marketing

Everything in B2B marketing is hard including marketing. The difference about whether or not you execute well on those I find is typically driven by how much the executives in the company believe in it. You got to be able to read a P&L and understand key metrics that your finance team is looking at every day every month every quarter Getting primary market research directly from customers and qualitative and qualitative formats Every marketer should be doing this not just the product marketing team. All marketers should be engaging with customers Understanding them coming up with perspectives on overall strategy and tactics. And then there's all the downstream stuff, which is content distribution - sometimes companies like split this between two people so the people creating the