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2min chapter
Lilly CEO Talks Fighting Cancer and Obesity, Drug Pricing
Bloomberg Talks
Strategizing Accessible Pricing for New Weight Loss Medication
This chapter explores the competitive pricing strategies for a developing oral medication aimed at weight loss. The discussion emphasizes the role of clinical data and market segmentation in setting the final price, while aiming to balance accessibility with the perceived value of the treatment outcomes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode